Best marketing campaign management tools

Hatchbuck is both marketing software and a CRM tool. Hatchbuck also offers AI-based lead scoring, so you can focus on targeting your hottest prospects and closing more deals with them. Bitrix24 is a complete platform for marketing campaign management that can be utilized by businesses of all sizes. This platform both harmonizes communications within an organization and helps with task management. And its CRM improves conversion rates, automates marketing, and empowers businesses to serve their customers more effectively.

Some businesses might decide that an all-in-one solution can serve them better than putting together a unique blend of best-of-breed tools. Adobe Campaign is an all-in-one marketing tool that shows you the whole customer journey on a single screen. This platform offers up rich customer data. So you can create, coordinate, and deliver dynamic marketing campaigns that will bring you success via both online and offline channels. Hubspot offers sales, marketing, and support software that gives marketers the power to satisfy the objectives of both their own businesses and their customers.

This suite also offers free CRM, which is complemented by its marketing, sales, and service hubs. These fully featured tools come together to create an all-in-one solution.

The goal of SharpSpring is to offer powerful marketing automation that removes the hassle from your campaigns. This platform gives you the functionality and tools you need to drive more leads and convert them into paying customers. Essentially, every marketing task is covered by this all-in-one platform. Zoho Campaigns is email marketing software that gives marketers the power to create, send, and track email campaigns that engage recipients.

It offers a range of templates, which are complemented by automation tools and real-time analytics that help marketers make the right move. If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later.

TUNE aims at helping businesses manage their marketing partnerships on both smartphones and desktops. Its goal is to maximize ROIs from various partnerships, including influencers, content publishers, networks, and more. These features maximize the results that marketers get from their activities. Act-On is robust automation software that gives marketers the ability to maximize their marketing potential.

Since this tool offers a suite of functionality, marketers can expend less effort yet make a bigger impact. These features include email automation, lead scoring, and nurturing. My only true critique is that the organization seems to have gone through some growing pains, and lost its personal touch along the way. Workfront aims at becoming the one central space for all enterprise work by making businesses more connected, flexible, and collaborative.

It offers solutions to all teams, ranging from marketing and information technology to product development and beyond. And its range of tools help streamline marketing processes. Marketo is a complete digital marketing tool that covers everything from acquisition to advocacy, and it offers measurable results along the way.

Marketers can take care of everything from lead management and email marketing to consumer marketing and beyond. Pardot helps marketing teams reap the benefits of B2B marketing automation. Since the platform is owned by Salesforce, it offers a full solution. So marketers can create meaningful connections while they fuel their pipelines, and they can close more deals than ever before.

To make the most of your marketing campaign, you should think long and hard about which tools you choose. We hope you enjoyed this list and found a tool for your campaign management that you love. This article originally appeared on The Advertising Bible and has been republished with permission.

Find out how to syndicate your content with B2C. Max is a content and growth marketing manager at Filestage , a creative project management software to review and approve graphics, videos and PDFs. He loves creating actionable content that is entertaining, actionable and valuable. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community.

Twitter Facebook LinkedIn Flipboard 0. Asset Coordination and Management In order to get the best results and take control of their branding, marketers must use asset coordination and management tools. Channel Management Today, there are more marketing channels available than ever before.

Lead and Customer Management In order to take control of relationships and generate the customers that drive profits, marketers need to use lead and customer management platforms. Best Marketing Campaign Management Tools The right marketing campaign management tool can transform the marketing results you achieve. Asset Coordination and Management Asset coordination and management tools exponentially pay for themselves—by improving the quality of your marketing collaterals and making your work more efficient.

Asset Coordination Filestage Filestage transforms the way marketing professionals manage their content review process. What It Does Makes communication between project members simpler and more effective. Removes all barriers, so stakeholders can leave quality feedback in an instant.

Helps marketers solve the unique challenges involved in reviewing and approving digital projects and involved files. What It Does Tracks milestones and expenses. Incorporates time. Facilitates collaboration. What It Does Offers frame-by-frame commenting. Makes feedback clearer and easier to understand. Directly integrates with Adobe products. What It Does Offers integration with Adobe apps. Gives marketers on-the-move updates with a mobile app. Allows managers to filter their tasks and projects.

What It Does Offers functionality to improve collaboration and speed up approval. Keeps all content review activities in one place. Takes care of manual tasks for review and approval. What It Does Empowers teams to create a searchable, shareable library of brand assets. Provides the ability to publish content across channels and platforms.

Tracks user activity and the performance of assets across channels. Makes it easy to serve the right asset at the right time. What It Does Allows marketers to quickly access brand-consistent content. Offers secure permissions and copyrights. Helps marketing departments repurpose their digital assets.

What It Does Quickly and easily organizes brand assets. Shares assets with the correct permissions. Finds brand assets by using a sophisticated search function.

What It Does Offers global access to your library. Makes it easy to integrate new content. Gives users a host of filters and search functionality to find their collateral. Integrates a wide range of development platforms. Automates the entire image-processing pipeline. Autopilot Autopilot is marketing automation software that places a strong emphasis on creating visuals. What It Does Helps marketing teams stay close to customers by being able to communicate across every channel.

Sets up a range of customer journeys by using a visual interface. Captures and converts new leads. What It Does MailChimp offers easy-to-use design tools that help marketers bring their brand to life.

This tool makes it easy to spread the word via a wide range of channels. Marketers find it easy to collect recipient insights by using the platform. This tool also monitors performance, in order to offer data-driven insights. What It Does Controls multiple accounts from one location.

Prevents scheduling limits. Provides sophisticated, detailed social media analytics. Has a collated social inbox. What It Does Assists with lead nurturing and customer success. Offers feature-rich automation. These people are using these sites for news, chats calls and a lot more, so why not use this resource for promoting your products. A simple post at any social media website or app will spread like fire and in no time at least millions of people will e aware of your products.

Just create a fan page, upload some product pictures, and you are ready to go. Further, the satisfied users will also write and post about that product, and happy customers attract traffic in no time.

They will also provide a lot of appealing photographs and videos for your page. You can also create some advertisement like this one from Xiaomi, for social media promotion.

Most of the top brands like Apple and Samsung are also doing it. Promoting business and getting more customers will mean nothing if you are not ready to deal with them. They leave your site and mostly never return to it. You have to deal with site traffic monitoring, website content, comments, order fulfillment and a lot more. Manual recording and optimization are not at all possible in this case so consider campaign management software.

There are a lot of them available on the internet, and you can select any of them according to budget and business needs.

HubSpot marketing. Each and every step in this list comes with an investment requirement. Though spending for better business is good, spending too much can lead you to debts and sometimes bankruptcy which no one wants.

So before you imply all these on the field, do calculate all the budgets and money requirements at each step. The expenses include printing charges, staff salaries, media buys, web hosting, content creating charges software charges and some other investments.

In short, align your budget with your goals and also maintain a record of every expenditure. These are just the necessary steps in managing marketing campaigns. There are lot of other mediums like email marketing, search engine optimization, landing pages, paid searches, click optimization and a lot more that you can use for better business.

Click To Tweet But to ensure proper growth, it is wise you stick with methods that suit your budget and cost effective campaign management tools.

The campaigns are for increasing sales not eating all the profits. I have emailed them at ecigcentralvaporstore gmail. Your email address will not be published. Teamwork is a cloud-based software for managing collaborative projects done by small teams. Key highlights for the software include Gantt charts to visualize project progress, and task dependencies to notify team members or stakeholders if a process they are related to delays throughout the project.

The software also includes time tracking and a native messaging platform that allows for comments, tagging and notes to communicate with other team members. Slack takes corporate communications to a higher level, keeping communications organized and centralized in one place. Slack allows for the creation of channels for different sections of a team or different teams altogether.

The service also organizes messages based on priority, an added plus for productivity. Quotes must be requested for enterprise package pricing. You can also request information for an annual payment plan. Oftentimes, marketing teams need to manage resources across the whole organization. With FunctionFox , teams can help streamline, optimize and allocate resources appropriately while also assisting with task and marketing project management.

This platform is great for timeline planning, which will help marketing teams plot out campaign status over time, with functionality like powerful project planning, centralized team communications via project blog and file sharing , enhanced reporting capabilities, and integrated time tracking tools.

WorkOtter is a cloud-based project portfolio and marketing project management tool. The tool seamlessly integrates resource management, project planning, and project dashboards to make for a great overall project management experience. This platform is used by teams all over the world to manage their team and properly allocate resources, which is a major functionality and use case for WorkOtter. Resource management is great for marketing teams as it will help them manage their creative and analytical resources across different teams.

Bynder is a digital asset management and creative workflow management tool perfect for those who want a straight forward marketing project management solution. Bynder allows you to centralize storage of your digital assets, share, distribute, manage and organize all files across your team.

This tool is also great for marketing project management because it allows you to streamline communication between team members and stakeholders through comments and annotations.

By allowing comments and approvals on documents, Bynder provides a one-stop-shop for creative work. Acoustic is a great marketing project management tool that lets teams build smarter and more effective campaigns. With their Acoustic Campaign offering in particular, they use data and analytics to infuse their product with targeted features that help reach marketers ideal target audience.

One feature that is great with Acoustic Campaign is the automated programs feature, which automatically triggers marketing messaging and actions based on behavior and AI. Paperform is a web platform that allows anyone to create beautiful forms without any prior technical experience. When building a form, users can choose from 22 question types and counting! Each form also has a custom URL that can be embedded directly on your website, or shared independently, depending on your use case.

Mopinion is a software that helps you organize and follow up on feedback. As a marketer, your campaign efforts focus on on creating the best customer experience and the highest conversion rate. To really optimize your campaigns, you need direct feedback.

An all-in-one user feedback software for websites , emails and apps, Mopinion helps you to act and understand bugs, negative feedback on your content, broken images, exit-intent and more. Mopinion analytics give you full control of your feedback data with all the best data visualization and action management tools at your fingertips. In addition, you can track actions, write notes, set reminders, and visualize progress.

Mopinion also notifies you as soon as anything important happens through live, proactive email alerts, webhooks and notifications. Love your project management tools? Import tasks for your team members directly into apps like Trello, Jira or Asana. To get more detailed information on pricing, you have to visit the Mopinion site. There is also a free day trial that you can access right away. In Funnel, you can connect over data sources and generate ready-to-use data sets that can help inform marketing decisions, feedback, and overall strategy.

In order to successfully market this company, you need to understand your competitive set, how you can improve overall SEO rankings how Google ranks content on their homepage and much more. With SEMRush, you can get all of this information quickly, as well as tools like the Keyword magic tool, rankings tracker, and domain overview.

Hopper is the perfect marketing management tool when it comes to effective social media planning and analytics. It helps schedule social media posts in bulk, create drafts for upcoming posts, and use Instagram analytics to make future decisions. Knowing when to post is a key piece of your overall social media marketing strategy, and this tool can significantly improve your overall marketing management.

The platform also allows users to upload and edit images in bulk, include team members, and manage their overall performance from just one spot. Cost: You can start a day free trial in the beginning and cancel whenever you want to.

ProProfs Project offers the best features that help streamline workflows and collaborate with different departments. This software lets you monitor and improve team performance, as well as track campaign progress on multiple marketing projects. You can even share files and communicate with clients easily. Moreover, the tool helps generate hassle-free and accurate project invoices for your clients.

Both plans are billed annually. The tool also offers a free day trial. It also offers integrations with many common MarTech platforms including Salesforce, Adobe, Slack and more. Cost: Varies by integration. These tools barely scratch the surface of marketing project management tools that exist in the market — this list features some of the top tools in their category that have the most useful features.